Digital Marketing

Digital marketing, specifically, refers to ‘Achieving marketing objectives through applying digital technologies and media.’

Digital technologies and media include:

• Company websites
• Mobile apps
• Social media company pages
• Search Engines
• Advertising
• Email and automation
• Digital Partnerships with other digital companies

In our experience, a common challenge is where to start drawing up your digital marketing plan. we think there is a fear that a massive report is required, but we believe that lean planning works best. That’s why all our Learning Paths are integrated across the RACE Framework, so you can create one integrated strategy.

Your plan doesn’t need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE Framework. As a Business Member, we can support you to get it right the first time.

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Other benefits of online marketing include:

• The ability to interact with your prospects and learn exactly what they are looking for
• The ability to reach a global marketplace
• You can save money and reach more customers for less money than traditional marketing methods
• Get to know your audience and allow them to know you personally which can help to create brand loyalty
• You can track responses to your marketing efforts immediately

Different small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination.

The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.

For your business to be successful, you need to pay attention to what your competitors are doing and learn from it.Think of your competitors not just as someone that you are planning to beat, but as people who have something to teach you.

When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?

How do they communicate their brand and what makes them unique? How well do they engage with the audience? Do you think you can do better? You can’t if you don’t participate in competing in the digital world.

If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have an effective website or a clear message.